How Motion Graphics Make Videos Effective
- Dean John
Motion graphics is one of the types of animated video that are found in 2D and 3D modes of animation. Such videos are short, simple, and compelling that are made to attract the audience to your brand. That is why 94 percent of marketers think that to deliver a better understanding of products, such videos play an important role.
Always try to make effective motion graphic videos for your business, but if you are unable to do so, make an effort to reach out to the explainer video company that can easily flare up the scalability of your brand by crafting such videos.
So, here in this blog, we have mentioned a few major points that can guide you better that why motion graphic videos work exceptionally well for businesses. Read it carefully!
The Attractiveness of Visual Cues
Sound effects, text, charts, symbols, and animation are all used in these types of animated videos to easily captivate the audience’s attention. Motion graphics are best for the visualization of information engagingly and interestingly, retaining the viewer’s attention for a longer period. Since people are more likely to comprehend the visual information, you should start your business journey with the pictorial deliverance of messages to a large audience globally with simply explainer.
Delivers a Clear Message to the Audience
Like any other animated explainer video, motion graphics videos can break complex ideas and concepts into easier and simpler ones. According to human psychology, when a particular piece of information is given to viewers with the help of images or even small icons, 65 percent of people remember it. Information that appears to be opaque and impassable is readily given life by using motion graphics.
To create a buzz among your target audience, always try to keep the length shorter of your motion graphic videos. It is all about the quality of such videos, not about the quantity. Lengthier videos are more difficult to watch and obviously get fewer views because people will lose their attention span. Short videos are time-saving and cost-effective. Include all necessary elements about your brand but in a concise way. Whenever in doubt, browse online and find any compatible explainer video company to help you out.
When customers will like and appreciate your motion graphic videos, they will share them with their friends and families. It is how videos get viral on different social media platforms. So, always try to incorporate share buttons in your videos because it will give people opportunities to share them. Also, don’t forget to add an authoritative call-to-action (CTA) at the end of your videos because it will shape your target audiences’ next step toward their purchasing decision.
Improves your Conversion Rate
Motion graphic explainer video helps you reach a global audience with your company’s core message. Because such videos are easily spread far and wide through different channels, resulting in higher conversion rates. 80 percent of your conversion rate will increase once the videos are uploaded to the landing pages of your company’s website. This is a lot more efficient than the traditional methods of advertisements.
Robust SEO Ranking
Today most business owners are aware that search rankings have a significant influence on their company’s performance. Ranking highly on search engines provides you with more exposure than any other component of your marketing. That is why marketers use explainer videos because it significantly reduces the bounce rate but on the other hand, it expands the time spent on the website. Undoubtedly, it shows that motion graphic videos can hold users’ interest to a great extent by keeping them glued to the page for a longer time.
Effective Motion Graphics Explainer Videos are Perfect for the Marketing of your Brand!
In the current competitive marketplace, it is necessary to align your company’s products and services with the market trends. For this purpose, motion graphic videos are considered to be the best marketing tool that can easily keep your business unique and relevant.
To make effective motion graphics videos for your business, contact the finest explainer video company, Simply Explainers. They have a team of professionals who work diligently to offer you extraordinary services. Give them a ring at +(480) 660-2586 and add a sparkling effect to your business through explainer videos.