Can Explainer Video Drive More Sales?
- Dean John
There is no doubt that you must prioritize video marketing in order to achieve the desired rate of return from your marketing campaigns. The increased demand for explainer videos has even changed the way we publish blogs these days, as boring text blogs are no longer enough to pique the reader’s interest.
When it comes to the types of videos you want to create and publish, there are thousands of options available these days. An explainer video is one option among many. Explainer video production is not expensive if you work with the best animation video company like Simply Explainer, and the return on investment is quite high if you publish and promote it correctly.
Even today where businesses are rushing towards opting for explainer videos in the marketing strategy, some businesses still raise concerns about whether explainer videos can drive more sales more them or not. To clear their queries, here are some answers.
1. Capable of Attracting Attention and Increasing Traffic
Before you can explain your value to your audience, you must first capture their attention and direct them to your product page/channel. Because if you succeed in catching your visitors’ attention, you can easily persuade them to make a purchase.
An explainer video is a type of useful content that can quickly capture the attention of new users. According to statistics, 78% of people believe that explainer videos are one of the most effective ways to attract visitors.
Because of the nature of the content, new visitors who click the link are more likely to stay in your video for a longer period of time. If you do things correctly by including a great hook, story, and lively characters, your video will entice viewers to stay until the end and take the action you want them to take, which will eventually increase your conversion rate.
2. Presents Solutions in a Straightforward Manner.
You may believe that people buy your products, but you are mistaken. People do pay for your product/service in one sense, but the truth is that they buy the solution to their problems. They will be eager to accept your assistance if you can show them their problems and solutions in an entertaining manner.
Explainer videos are presented in a sequential manner, taking viewers on a journey that begins with the problems and their casualties and progresses to the solutions. The video will then drive them to seek the solution, which will be your product/service. It will pique your audience’s interest and make them want to contact you.
3. Establishes Brand Authority
Do you want to build a customer base? If not, you should think about it because the value of repeat customers far outweighs that of a one-time buy.
Because they are not a cold audience, it is easier to sell your ideas and pitch products to someone who has already purchased something from you. Explainer videos are one method for increasing brand authority.
You can also use explainer videos to raise awareness, explain a complex topic, make a charity video, and so on. If you provide value to your user base, they will grow to trust you more and more, making it easier for you to launch new products/services in the future.
4. Gives Space to be Extremely Creative
An animated explainer video production does not have a thick boundary that limits your creativity as a talking-head video does. You can try a lot of new things and incorporate them into your video without negatively impacting the video quality or distorting your message.
5. Applies to Customers at all Stages of the Purchasing Process
An explainer video’s primary goal is to educate potential customers about your product/service by illustrating the problems to them. However, the application of an explainer video is not limited to raising awareness.
Explainer videos can be used anywhere, from your website to various video-sharing platforms. If you want to reach out to people who are already familiar with your brand, you can customize the video and embed it on your landing page.
Now It’s Your Turn
Every business owner wants to implement strategies that are low-cost but generate a lot of revenue for their company. Explainer video software is one of the best things you can incorporate into your marketing strategy because it can bring in a lot of money if you get your strategy right.
Now that you understand how some of the best explainer videos can help you maximize your business potential, you should begin working on producing this type of video using some of the best explainer video companies among which Simply Explainer stays on top. Hire us to get double or triple the sales than your current sales graph right now.