The new era of marketing is led by video production companies as marketers all over the world can’t stop raving about it. Many statistics have proved time and again that companies are shifting towards video marketing to get the most out of their investment!
One such strategy is explainer videos! They’re the most sought after video marketing strategy as they are short, to the point, and highly engaging! In fact, only 19% of businesses haven’t used an explainer video yet.
Because of the economic crisis the whole world is due to coronavirus, companies are looking for hacks and tricks to make their companies sustain for a bit longer. Since marketing is an essential part of any organization, but also expensive, companies and startups are struggling to allocate budget to it. Fortunately, explainer videos are the best video marketing strategy that is also relatively budget-friendly and only requires a computer to create them!
Once you’ve decided on investing in an explainer video, the next step is to choose the right company for your brand! This article is here to guide you on how to choose the company, and let you know about the best ones on the market!
How you should choose an explainer video company
Before hiring a video production company, you should first recognize what you need from them. It’s often too late to back out of a deal just because you didn’t know one aspect of the company that was important to you.
1. Quality
Explainer videos are like a spokesperson for your brand. Wouldn’t you want your brand to be represented by the absolute best? Hence, quality is the one thing that you should pay attention to the most and should not compromise on at any cost.
While hunting for the company, go through their portfolio in detail. Do you feel mesmerized by the videos? Do you feel educated, convinced? And most importantly, was the video engaging and seamless?
Ask these questions and you’ll know if you want to invest in the video production company or not.
2. Customization
Most explainer video companies will already have a style in which they animate or express themselves. It’s how they’ve built their brand. If you like to work with the company but aren’t completely satisfied with the style or want your own creative touches to it, reach out and ask them if they are willing to accommodate.
Not only will this make your video stand out, but it will also make it special.
3. Price
Coronavirus has tightened out budgets to say the least, so price plays an important role in choosing the right video production company. An explainer video can cost you from $1k to over $15k. When you keep factors like length and type of animation constant, the price difference is major because of the company.
4. Communication
Communication is key when it comes to a smooth video production process with minimal revisions. If you want to get your explainer video on time, then it’s important you stay in touch with the company and be informed about each stage.
This way if you need any revisions, they can be done timely without much hassle. The company should also be open to feedback so both parties can stay on the same page.
5. Flexibility
Check if the explainer video company is open to feedback and changes from your side. Video production can be a long process, and requirements can sometimes change. So make sure the company is flexible enough to accommodate new requirements without creating a fuss.
Now that you know what to look out for, let’s look at some of the best-animated explainer video companies in the market.
11 Amazing video production companies
The following are some of the most popular video production companies in the market.
1. Simply Explainer
We are happy to say that we’re one of the few companies that provide exceptional services to our clients in low budgets. We believe in seeing small companies and startups grow and hence play our part in it.
Not only are out explainer videos budget-friendly, but they are also exceptional in quality. Our client’s needs come above everything else and so we do everything to accommodate them in every way.
We have worked with amazing brands like Verizon, PayPal, and WesternUnion to name a few!
Co-founder and CEO: Salman Khan
2. Video Explainers
Video Explainers are one of the top explainer video companies that specialize in whiteboard animation, motion graphics, 3D animation and much more. They definitely are a top tier company having worked with brands like Microsoft, Nasa, Walmart, and Coca-Cola to name a few!
Their portfolio and clients speak for the company itself when it comes to delivering quality work.
Co-founder and CEO: Mehroz Khan
3. Demo Duck
Demo Duck started with creating animation demo videos (hence the name), and then later expanded their services making live-action, motion graphics, and commercial explainer videos.
They have worked with huge names like Netflix, Dropbox, Crazy Egg, and IBM, which speaks volumes about the quality of services they provide.
Founder: Chris Savage
https://vimeo.com/174251571
4. Switch Video
This video production company specializes in making whiteboard animation and motion graphics explainer videos. The amount of work and effort they put into their explainer video speaks for itself as they have established themselves as one of the best in the industry.
Their dedication has landed them gigs with names like Nespresso, Cisco, and HP.
Founder and CEO: Andrew Angus
5. Explainify
Explainify is what defines explainer videos as it breaks down complex concepts into easy and digestible information for the viewers. This is all that explainer videos are about. Doing so can be very challenging, but they execute it perfectly.
They are a strong believer in video storytelling so you can expect nothing but great when it comes to that. Their portfolio is no stranger to big names, as they have worked with companies like GE and Perkin Elmer.
CEO: Eric Hinson
6. Epipheo
Epipheo is known for its quality explainer videos, which is why their first client was none other than Google itself. Their team of professionals handle every aspect of the explainer video stage and deliver best-quality results, making it a market-leading company.
Since then, it has worked with other tycoons like Intel, Epson, Motorola, and Mercedes.
Co-founder and chairman: Stephen Mowry
https://youtu.be/tNOJfIkbGF4
7. Blink tower
Blink Tower is always up for a challenge as it works with any brand regardless of their size, goal, or type. They’re experts in creating explainer videos, educational videos, and adverts. You just need to tell them what you need your explainer video to achieve, and they will make it happen.
Since they are a video marketing company, they also help you increase sales and drive traffic!
These all-rounder qualities have landed them gigs like Mozilla, Vodacom, and Booking.com.
Founder: Adrian Burger
8. Wyzowl
Wyzowl was founded back in 2009, making it one of the oldest explainer video production companies. They offer fixed prices and unlimited revision that has now become their unique selling proposition to get clients on board. They are always down for communicating and are open to feedback from their clients that makes the whole video production process much smoother.
Keeping these things in mind, it’s no wonder they have worked for brands like CapitalOne, Aspex, and Ramada.
Founder: Matt Byrom
9. Yum Yum Videos
YumYum videos have made their mark in the animated explainer video industry through their exceptional services in whiteboard animation and motion graphics. Client satisfaction is very important to them, which is why they work hard to tailor-make explainer videos for them.
They have worked with big names like Red Bull, McKesson, and Walmart to name a few.
Co-founder and CEO: Karina Sacco
10. Thinkmojo
In their own words, ThinkMojo creates “ best-in-class Viewer Experiences for brands who love to shake things up.” Having founded in 2009, this explainer video production company is an all-rounder service that offers editorials, support videos, animated ads, and educational videos apart from animated explainer videos.
If you’re a company that needs multiple videos of different natures, then definitely check this one out. Especially since they’ve worked with tech giants like Google, WordPress, and Zendesk!
11. Cub Studio
Cub studio is known for its distinctive style of animation. Even though they are a little on the expensive side, their animation and quality is worth it. Their notable clients and awards for unique design and quality already promise a great explainer video.
Founder: Fraser Davidson
Final Thoughts
So there you have it, top 11 video production companies to help you make the best version of your explainer video! Don’t shy away from asking questions and looking into other options. After all, investing in explainer videos isn’t cheap and can be a long process, so you would only want to choose the best company whose vision aligns with yours!
Good luck!
