- With so many products and services competing for consumers’ attention, the process of actually making a sale is a multi-step process involving operations that one marketing video cannot cover.
That is to say, you will need more than one animated explainer video in your marketing strategy, and each video you create will need to address a specific stage in the buyer’s journey.
To do so, you must be intimately familiar with your product or service and understand what you can offer prospective customers. You must also anticipate what those customers require at each stage of their customer buying journey when they engage with your marketing campaign.
Firstly, let’s get familiar with exactly is the Buyer’s Journey? The buyer’s journey is a multi-step process that consumers go through when they buy something. The stages of the buyer’s journey begin when a prospective customer realizes they have a problem.
The next step is to research their problem and weigh the various solutions available on the market to solve it, followed by purchasing a resolution to resolve it. Using the appropriate animated explainer video for each step is the best way to ensure you’re doing your job correctly.
In addition, the video was the most popular form of media used in content strategy in 2019, surpassing blogs and infographics.
Let’s move towards the buyer’s journey process.
Awareness
This is the beginning of your buyer’s journey—your prospective customer has identified a problem and may have begun researching solutions. However, they may not even be considering resolving the issue. This is where an animated explainer video can help you.
Consider an animated explainer video to be a short primer for your brand, telling prospective customers what makes you unique and providing them with some insight into your brand story—perhaps through a brief history of the brand or by showcasing what makes you unique.
When it comes to introducing yourself, using an animated explainer video can go a long way, as animated explainer videos have proven effective, engaging, and visually appealing ways to catch your audience’s attention.
Consideration
This is the second stage of the buyer’s journey, and customers have already determined their problem. They now want to do something about it, and it’s up to you to help provide solutions for how they can do so.
Using an animated explainer video is one of the best ways to accomplish this. Explainer videos are fantastic because they distill a complex idea or set of ideas into a short, easily digestible video that clearly explains what your brand and product are all about. These animated explainer videos can occasionally take on a life of their own and go viral.
Real-life footage is frequently used in product videos, especially if it makes sense for your product, but don’t be afraid to get creative and use animated explainer videos.
Another type of animated explainer video that can help push your product to the next level and guarantee a sale is sales videos. These videos are similar to product videos and brand videos in that they highlight what makes your company unique and what sets it apart from the competition.
Conversion
The decision-making stage is the final stage of the buyer’s journey. Will the prospective customer purchase your product? They will if you have done your job well and your multi-step approach to a video campaign is outstanding!
At this point, your potential customer is 90 percent committed to your product and is staring down the proverbial finish line. However, don’t get too confident: if you’re not careful, you could quickly lose them in the final 10%.
In an ideal world, you’ve done everything you can, and they’re committed, but you also know that many other brands are vying for their attention, and they’re considering other solutions just as much as, if not more than, yours.
In The End…
After reading this blog, we are hopeful that you’ll have gained some insight into selecting the best type of video for each stage of your customer’s purchasing journey. It may appear to be a daunting task to create so many different videos, but that’s where Simply Explainer comes in.
When you’re ready to begin your marketing campaign, contact us, and we’ll work with you to create a great video campaign for each stage of your buyer’s journey.
