Why You Should Invest in Explainer Videos
- Dean John
Throughout your whole entrepreneurial journey, I’m sure you must have faced the biggest dilemma known to marketeers- How to generates leads and sales! I say the biggest dilemma because how else is your business going to grow if you don’t have sales or leads?
In today’s world of intense competition, you are surely going to fade away, taking your brand with you! Just the thought gives me shudders! Imagine investing your heart, soul, and money (lots of it!), only for it to be wasted!
But fret not, we have the perfect solution! A solution so good, you’ll be wondering if it’s real or not. But we are going to prove it with the help of many examples as well. After you’re done with this article, you’ll be itching to get started on it, just like we were when we heard about it!
Are you ready for the answer? Explainer videos!
Explainer videos have taken the market by storm ever since twitter published the first one to explain the workings of their website. People loved it so much, that businesses started to get on board with this idea and investing in it too.
To date, 87% of companies are using some form of explainer video! You know why? Because of the massive return on investment(ROI), they generated!
Sure explainer videos can be expensive, but it is one of the most effective and engaging marketing techniques today! Did you know, Crazy Egg earned $21,000 extra income per month just because they had an explainer video on their page! How amazing is that?
If you’re still not sold on the idea of explainer videos, I have only one more thing to say to you, 81% of people have bought a product or service after they watched an explainer video. Don’t you want a piece of this too?
What are some of the other reasons why you should be investing in an explainer video? Let’s look into it.
1. Effective explanation of your product or service
This is very important for reeling in new customers. How will a potential customer buy something from you if they don’t understand what exactly it is that you’re trying to sell? Would you buy anything you’re not sure of? Exactly!
A good explainer video nicely captures all the key points of your product or service and presents it in such a format, that it is easily digested by the viewer.
It also helps that explainer videos are the most engaging form of information, 77% of viewers watch an explainer video till the 2-minute mark. That’s a stark comparison against the measly 20% of readers who make it till the end of an article!
2. Google loves videos!
Isn’t it every company’s dream to be ranked the highest on Google? We know it’s ours. What if I told you that a video increases your chances of being on Google’s first page by 50 times?!
Explainer videos are great for SEO, so it makes perfect sense!
3. Videos are a great marketing tool!
Did you know that 87% of digital marketers use video marketing? That’s a huge percentage in my opinion and definitely says something about the credibility of explainer videos!
When we talk about marketing, advertising on social media has become a holy grail. And why shouldn’t it? Millions of people go online every day on social media sites. With that being said, Facebook users are 12 times more likely to share a video than text! Also, videos go viral, text blocks don’t.
Email marketing is very important nowadays if you want to stay relevant and don’t want your customers to be forgetting about your business!
However, as important as it is, it also poses one of the biggest problems: Click through rates! Isn’t it heartbreaking when you craft the perfect email for your customers only for them to ignore it?
Explainer video remedies that too! It’s said they increase the click-through rates by a staggering 96%! I mean… Woah.
So many real and relatable problems and only one neat solution, explainer videos!
See what I mean when I said I’ll be giving you proofs of how amazing explainer videos are? They could be your road to the new million-dollar mark. Don’t miss out! You don’t want to be in the bottom 13% percentile who still don’t have an explainer video, right? RIGHT.
Last question! Are you going to let your competition hog all the customers just because you were afraid of investing a couple of thousand dollars in a strategy that’s proven to be effective?
Business is all about taking risks, so go for it!