Video is one of the most effective ways to increase your brand’s value and generate more brand loyalty.
Video provides a simple and enjoyable way to access a lot of information in a short amount of time, which has resulted in a boom in video marketing, which will only increase in the coming years as more social media platforms roll out the native video.
In fact, video marketing raises brand awareness by 54% and generates 66% more qualified leads per year. You can take advantage of this while also boosting trust and increasing the value of your brand.
You’ve probably heard of viral videos that amass millions of views and catapult their creators to instant fame and fortune. While it certainly helps to have a viral hit on your hands, you don’t need millions of viewers to reap the benefits of video marketing. You leave this job to your vendor such as Simply Explainer – the best explainer video service provider in the market.
Why Is Video So Powerful?
Video is effective for a variety of reasons, and video marketing can benefit almost any type of business. To begin, video is an excellent tool for increasing brand awareness. Moving images, music, and voice all work together to capture your prospects’ attention and increase their familiarity with your brand.
For the same reasons, video is an excellent way to increase brand recall. Customers are more likely to recognize your brand if they have come into contact with your videos. Videos can use sound, imagery, and emotions to stand out and be remembered by more people.
These elements can help to boost brand loyalty, encouraging customers to choose your brand over the competition. You can use a variety of videos to increase trust and value in your brand. Here are a few types of videos that you might want to consider using in your business.
Introductory Videos
Intro videos are effective for establishing value and trust, and they are a good place to begin if you are new to video marketing. You can help to ensure that their first impression is a positive one by including a welcome video on the home page.
Animated Explainer Videos
Animated explainer videos are another powerful way to establish trust in your brand early on. You can use your explainer video to show that you understand their pain and offer them a solution – all in a matter of seconds. Alternatively, you can use an explainer video to educate your visitors or simply to direct them when they arrive on your website so they know what to do next.
The wonderful thing about animation is that it is entertaining. People enjoy watching short animations, which they can easily fit into their hectic daily schedules. Furthermore, because of the customization options available, explainer videos can essentially be anything you want them to be.
Videos from Third Parties
Testimonial videos are a tried-and-true method of increasing trust. After all, you can say whatever you want about your company, but it’s still just your opinion. However, when someone else speaks about their positive experience, it is far more compelling for new customers.
Educational Videos
You can also build trust by making educational videos about your products and services available. A video can help your target audience understand what you do by explaining how your service or a complex product works.
Thank You Films
Don’t forget about a customer once they’ve become one. It’s easier to keep customers than it is to find new ones, so use a thank you video to make an impression.
A thank you video can go a long way toward increasing customer loyalty. The simple act of expressing gratitude for choosing your company is extremely powerful. Even more so because most customers will be surprised, making it a simple win for you.
All you have to do is send them a video thanking them for their purchase. You could either make a video for each customer or use a generic video for all of them.
The Ball Is In Your Court
Brand loyalty is something you must strive for. However, once you have a loyal customer base, you know they will return from time to time. Video marketing is an excellent way to increase brand loyalty. You can continue to grow your loyal customer base over time by creating videos that increase trust and value in your brand.
As we have told you everything about building trust with explainer videos, it’s your turn to choose the vendor to do the good work. However, if you want the best and get a quick path to gain the top spot in the market, you need Simply Explainer – the best explainer video services provider in town.
Schedule a free consultation session right away if you have an idea, product, or service that could benefit from custom video content.
