Business explainer videos are quickly becoming one of the most effective ways to communicate with your B2B clients. Video marketing has been a game-changer in the B2B industry for the past decade.
The power of video lies in its ability to capture and hold the attention of potential buyers by immersing them in a visual or interactive story. Our brains enjoy storytelling; narratives captivate us and can cause us to relive them in our imagination.
Among the various video formats that you can create, your business explainer video is the most important. This is a 30- to 90-second video that provides a concise and appealing description of your product or service. It applies to all of your online channels.
A business explainer video is a powerful marketing tool that should not be overlooked. It can provide a quick and powerful overview of how your brand can help make their lives easier.
Let’s take a look at why so many B2B brands are creating explainer videos and what yours should do to make a strong impression.
Send a Strong and Clear Message
The goal of a business explainer video is to provide your customers with an easy-to-understand message paired with visual explanations via animations or motion graphics.
A brief explainer video should deliver a clear message that describes what you do without getting bogged down in details. Sixty seconds of video should allow for approximately 145 words, so you must be extremely concise in crafting your message. The time limit of 30 to 90 seconds allows you to concentrate on the most important details.
Begin with the Big Picture
Begin by defining the problem that your company is attempting to solve for its customers. Following that, you must identify the one-of-a-kind value proposition to communicate through the video. Finally, shape this into a visually appealing and meaningful script.
Create a Consistent Brand Image
Another reason for making an excellent explainer video is that it can greatly benefit your branding. From your website and social media to your sales and support staff, your leads have multiple points of contact with your company.
While these channels of communication may already be aligned, a consistent and powerful video can help to further develop your brand’s image. It can also aid in the establishment of a consistent branding style and tone in the event of discrepancies.
A business explainer video can help you unify your messaging and deliver consistent information to your current and potential customers. Instead of turning it into a demonstration of your product or service, you can use video to highlight the advantages that your buyers will gain by working with you.
Make Yourself Visible in the Crowd
If you want to use your explainer video as a branding and differentiating tool, it must be exceptional. When creating your video, you can take a variety of approaches to make it memorable.
Cartoon style or animated character videos, whiteboard animation, motion graphics, stop-motion animation, and 3D animation are some of the most popular and effective options.
Animated characters are excellent for humanizing and making your brand approachable. Whiteboard videos can help explain complex concepts by visualizing them in a simple format.
You can experiment with a variety of video production techniques, such as typography, screencasts, and live-action. Based on the concise idea and script concept you prepare, your video partner should be able to advise you on the best approach for your brand’s idea.
Don’t Overlook the Video Voiceover
The story’s narrative should flow naturally. It is best to hire a professional voiceover talent with explainer video experience. Make sure the tone is consistent with your overall branding and the purpose of the video. However, try to keep it interesting and fresh so that 60 seconds does not seem like an eternity to your audience.
Aside from the production style, there are a few other things you can do to improve the impact of your explainer video. The most important tip is to talk about a problem that everyone can relate to and make it easy for people to understand your point.
This can be accomplished by using humor (but only when it makes sense) and shaping the story in a witty and engaging manner.
Begin Creating Your Outstanding Explainer Video
Making a powerful explainer video takes time and effort, but it can pay off in the form of higher conversions for your brand. It is now an essential component of any B2B marketing mix.
As you’ve understood the importance of business explainer videos for your brand, we recommend you incorporate explainer videos into your marketing strategy. Lastly, get your videos made by Simply Explainer – a top explainer video company in the USA to get high-quality and cost-effective videos. Connect with us now to get started.
